If your company is not online and offering services to the public, you could be missing out on some big business. For the first quarter of 2013, the U.S. Department of Commerce noted that $61.2 billion worth of sales took place. This was a 2.7 percent increase over the final quarter of 2012. With the eCommerce trend continuing to point up, now is the time to build a website and put your products and services online. Otherwise, your competitors could reap the rewards that you are letting pass by.
Using a Professional Service
Many individuals and corporations employ the services of professional outlets for their website needs. Going this route will usually start with a consultation. From this meeting, the design company will explore several options and ideas in an effort to garner what you desire in a website. Once an agreement and contract has been reached, the work will begin. During the creation phase, you will often have the chance to be highly vocal about what you like and dislike. Once you are pleased with the product, you can publish the website and explore hosting options. While these services generally create quality web content, the expense can be too much to handle for some businesses.
Working from a Template
Starting from Scratch
For the seasoned web creator, the best plan of action is to create your own page. This way, you will have complete control of the creative process. From social media integration and sales tools, the only thing that will limit you is the time and effort you are willing to put into the project. If your company has an information systems professional or individual with an extensive education in computer sciences, they are the perfect candidate for this undertaking.
However, several considerations must be taken into account before you start. First, if you are going to engage in eCommerce, your website needs to be stable and secure. Otherwise, you may put your sensitive financial information, as well as the information of your clients, at risk. From here, functionality should be a top priority. A website that is safe but unusable will do your customers little good. Aesthetics are also a major issue. Be aware that you only get one shot to make a first impression with your web page.
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