The needs and expectations of your customers and clients will continue to change over time. You basically have two choices. You can follow the current and make the necessary changes to your business that will cater to the needs of your new customers. On the other hand, you can choose to fight against the current and remain the same and not change a thing, catering to the needs of your old customers. The grim reality is that following the second option will only cause you to drown in the seas of your competition much sooner than you think. When it comes to making changes, you should start with your company’s online presence. Making relatively minor change to your website can improve your efficiency in a major way.
Minimize the Clutter
One of the very first things that you want to do in order to improve the efficiency of your company’s website is to minimize the clutter. Keep in mind that consumers primarily decide to shop online and search for businesses online because of the substantial amount of time and money that they are able to save by doing so. You need to be able to develop online content for your website that is simple, short and to the point. Studies have confirmed that 25 percent of online consumers will abandon a website if they feel as if the homepage is not loading fast enough, according to HubSpot. Focus on being able to convey a big message to your consumers without using a lot of words to do so.
Provide Active Contact Information
Your consumers want to know that they can easily get in contact with you within a matter of a few seconds online and offline as well. Make sure that you include all of your detailed contact information on your website, including phone numbers, email addresses, physical addresses of your company as well as your standard hours of operation. If you are currently using a PBX phone system to manage your calls, check to ensure that the programmed features are not creating a roadblock between your company and your customers.
For example, having an automatic attendant or interactive voice response can be very beneficial. However, if you notice that a lot of your prospective consumers are being misdirected and disconnected during this stage of their call, then you should make the necessary changes accordingly.
Display Customer Reviews
The reviews, ratings and testimonials that have been submitted and posted online by your past customers and clients are not just empty words that should be tossed to the side. They can actually be used as effective marketing tools that will maximize your exposure and cause your prospective customers and unique online visitors to trust in your service even more.
This is because of the fact that consumers depend greatly on these reviews when they are researching products and brands online, according to SalesForce. Studies have proven over the years that positive customer reviews are very influential when it comes to the buying decisions of the average consumer. Make sure that your very best reviews and testimonials are featured prominently throughout the pages of your website. A few words from a satisfied customer can become much more effective than a webpage that is filled with words of your company.
Bring Social Media into the Picture
Another great way to improve the efficiency of your company’s website is to integrate your social media profiles into the overall design. Keep in mind that there are currently over one billion active accounts within Facebook alone, according to Socialonomics. Your best bet, then, would be to add your company to the list of 15 million other brands around the world that have created a Facebook brand page to stay connected to their customers and clients. Doing so will allow you to enhance your online presence by using social media to bridge your prospective and existing customers directly to your company’s official website.
Consistency is Essential
In order to make sure that you are getting the most benefits and value from these basic tips, you have to be able to focus on consistency. Make sure that you follow these steps on a daily basis, continuously searching for new and improved ways to reach your customers and allow them to remain connected to you through your website.
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